The Barbour Fashion Editor’s shoot gathered fashionistas, photographers, bloggers and a pop band – Wolf Gang – from the world of style to give shooting a go at EJ Churchills Shooting Ground. There were fashion stylists and journalists from publications such as GQ, The Independent, The Times and blogger Miggy.

There was not a green shooting gilet in sight, but skinny jeans, quiff haircuts and Ray ban sunglasses. The sporting range by Lord James Percy was not being highlighted, but the exciting fashion collections and collaborations that are designed for city living.

One such collaboration is with leading British designer Alice Temperley for Autumn/Winter 2011 to launch a new premium womenswear range, Barbour Gold Label.

A luxury capsule collection, Barbour Gold Label by Temperley takes inspiration from Barbour’s classic styles and fabrics and combines them with Alice Temperley’s timeless and quintessentially British glamour. The result is a capsule collection featuring five different styles of jacket in wax, leather and down filled quilt and three pieces of chunky knitwear. Time-honoured Barbour jackets are given a typically Temperley twist with leopard print linings while feminine fitted peplums on leather biker inspired jackets add an elegant touch.

Alice Temperley said “I was very honoured to be asked by Barbour to work on this collaboration. I have worn Barbour all my life, having grown up in the countryside. The brand has an amazing British heritage, and it is fantastic to produce a capsule collection which combines this with Temperley’s more modern British roots.” The Barbour Gold Label by Temperley collection will be available from selected Barbour and Temperley stores and premium wholesale stores worldwide.

The Barbour Beacon Heritage collection by Tokihito blends Barbour’s distinctive style with his own. Highlights In their sixth season, Barbour Beacon (a collaboration with Japanese designer Tokihito Yoshida) offers slightly more high-fashion, design-oriented takes on traditional Barbour silhouettes, including their famous quilted hunting and waxed cotton fishing jackets. An interesting insight offered here is that Tokihito is apparently quite averse to the use of bags and, therefore, tries his best to incorporate as many pockets, zippers and storage options as possible into his designs for Barbour. Heritage meets contemporary design in Barbour Beacon’s latest collection for the 2012 spring/summer season,. A graduate from Kuwasawa Design School, Tokihito has previously designed for companies including Mens Bigi, Harolds Gear and Blades Savile Row in Japan before founding his own brand, To Ki To in 1997. Tokihito is renowned for his meticulous focus on detail and feel for country functionality.

Targeted at the high-end fashion consumer, the collection is once again only available through a carfeully selected group of worldwide boutiques.

Barbour have teamed up with Grenson to design desirable footwear and Barbour Marketing Director, Gary Burnand was telling me that he has seen the collection and would find it impossible to choose just one pair as loved them all!

And finally the Steve Mcqueen collection was created to pay homage to one of the most famous wearers of the International jacket.

Helen Barbour introduced the collections to her guests and told them a little about the sporting range. Some key pieces were on display and then they were split into teams to go and give shooting a go. There were a couple of enthusiasts there, but most had never picked up a gun, but all enjoyed it and competitive juices were flowing once the score cards appeared. Fashion photographer, Alistair Guy was a natural and straighted several of the stands although it was his assistant Luke who was in the winning team. Barbour PR Director, Sue Newton, found that she was a crack shot on the high pheasants. As always the instructors at EJ Churchill made everyone feel at ease, Charles Sainsbury-Plaice was taking his stunning photographs and lunch was a delicious mix of beef, salmon and salads. A great day.